In this episode, we sit down with Tom Powers, the Market Manager of Guesty. Tom shares insights from Guesty’s founding journey, emphasizing the company’s commitment to innovation and deep industry expertise. We discuss the significant challenges facing the short-term rental sector, including organized opposition and regulatory pressures, while outlining actionable steps for operators to advocate for their businesses. Additionally, we delve into the exciting role of AI in enhancing guest experiences, balancing technological advancements with the personal touch essential to hospitality. Join us, and let’s talk about it. Summary and Highlights Guesty: Built on Industry Expertise Guesty’s journey is a testament to solving real-world problems. Founded by property managers, the company has grown into a leading force in vacation rental management. Tom highlighted several standout aspects of Guesty’s approach: Challenges Facing Short-Term Rentals Tom shed light on significant hurdles in the industry: How Operators Can Respond To combat these challenges, Tom offered actionable steps: The Role of AI in Vacation Rentals We also explored the exciting applications of AI in the industry: Key Takeaways for Newcomers For those entering the vacation rental space, Tom offered invaluable advice: As the short-term rental landscape evolves, success will come to those who balance technological innovation with a genuine commitment to hospitality. We’d love to hear your thoughts: What do you think about the future of AI in vacation rentals? How do you balance technology with a personal touch in your property management approach? Listen to the episode and let’s discuss along… Follow Tom in Linked in, and Guesty on Instagram Transcription Tom: The problem is what the STR opposition has deftly done and that everyone that’s thinking about that’s in this business and thinking about getting in this business that you need to know is they have successfully crafted a narrative that STRs by their nature are bad and negative things. even to emotional levels that it’s like evil, greedy, destroying the community. So when, when people have an emotional buy in to that level, it doesn’t matter if you show up to that town council meeting with some economic report of what it does for the community and how many tax dollars and how many people it employs. It doesn’t matter any of that because it’s bad and evil to begin with. To its core. So there’s nothing good about it. It’s just something we have to deal with, regulate, stop, protect, and all these words. Gil: Hey folks. Welcome back to direct booking simplified, where we break down the strategies and tactics to win in direct bookings. On today’s show, I have Tom Powers from Guesty. Tom, welcome to the show. Tom: Hey, great to be here, man. Good to see you in the Poconos the other day. Gil: Yeah. Yeah. You’ve been, you’ve been pretty busy. What’s what’s been going on on your side since then? Wow. Tom: the software side of our industry right now. So we are just busy as we can be. I mean, we’ve got new customers coming in every day. Our onboarding pipeline is almost even, I mean, we can always squeeze more in somehow, but like we are really onboarding a ton of people right now. It’s very exciting. It’s an exciting time at our company in particular. It’s an exciting time for this industry. But yeah, man, just been busy. Been road tripping a lot. I’m actually about to plan out the rest of my travel for this year. I probably got seven more events to do this year, , so, Gil: What’s up with the highlight one? So I’m guessing you’re going to be at but what other events are you, are you planning to attend? Tom: Uh, we’re doing one in Portland, Maine is having another small show, kinda like the Poconos. Uh, a lot of the small shows are really good. Um, there’s another one in Vermont. We’re going to do later this year. We’re also doing a road show out your way, uh, the, which I’m going to invite you to, of course, the Palm Springs and San Diego. Um, we should have some, a lot more details on that. That’s going to be in. Early December, I think like December 6th through the 4th. So we got plenty of, uh, there’s a little bit of a ramp there to plan for that, but would love people even listening to the podcast. If you’re in the Palm Springs or San Diego area, this is going to be like a free event. It’s going to be pretty fun. Just like half day type of thing. Um, but yeah, so just busy with that. What else am I doing? God, I don’t even know, man. We’ve got the, the Darm data revenue management conference as well in December. Um, that’s cause it should be exciting. That’s in Sandestin this year, which is actually one of our large enterprise customers too. So pretty cool. Gil: Nice. Nice. Um, kind of introduce, do you mind giving folks a brief introduction on you yourself particular and kind of what you, what you do within guesty? Tom: Yeah, sure. So I’m the market manager for the East coast and, um, I’m a property manager  as well. I, um, I’ve managed, Long term and short term property and done a lot of real estate related things, flipping houses and stuff like that for over 20 years now. And, um, for about 15 years, I was a full time, what I would more call, even a traditional vacation rental manager in a beach market down in Charleston, South Carolina, the Folly Beach Island, and, um, managed full time vacation rental, full staff, private laundromat. You name it, the whole, the whole works for about 15 years. Um, I recently sold that a couple of years ago, kind of cashed out on some personal real estate, took a little break, you know, um, it was a good time to sell obviously in 2021. Gil: Yeah. Tom: for

In our latest episode of Direct Booking Simplified, we discover a fascinating journey through the evolving landscape of short-term rentals with Rafa Loza. As we dive into Rafa’s wealth of experience and industry insights, you’ll uncover the latest trends and strategies that are shaping the rental market. Summary and Highlights Podcast Experience: Sharing Knowledge and Building Connections Both Gil and Rafa embarked on their podcasting journeys with a clear mission: to share their expertise and help others thrive in the short-term rental sector. Their approach focuses on delivering genuine value rather than getting caught up in the metrics. This commitment to quality is reflected in their careful selection of guests, ensuring that each episode provides actionable insights and practical advice. Rafa’s Business Journey: From Rental Arbitrage to Boutique Hotels Rafa’s entrepreneurial journey began in 2017 with rental arbitrage in Southern California. Scaling to 60 units before the onset of COVID-19, he faced significant challenges that led to a pivotal shift in strategy. During the pandemic, Rafa pivoted to mid-term rentals, leveraging email marketing to connect with previous guests. Today, his portfolio spans properties across the U.S., including boutique hotels and resorts. Challenges and Growth Rafa’s journey hasn’t been without its hurdles. From partnership breakups to the impact of COVID-19, he learned the importance of building robust systems, automating processes, and managing teams effectively. Hiring Virtual Assistants (VAs) became a cornerstone of his strategy, allowing him to create Standard Operating Procedures (SOPs) and focus on strategic growth rather than day-to-day operations. Business Evolution Both Gil and Rafa underscore the significance of transitioning from maintenance mode to growth mode. By implementing effective systems and delegating tasks to VAs, they’ve been able to shift their focus from operational details to scaling their businesses and exploring new opportunities. Time Management and Mindset: Valuing Freedom Over Profits One of the key takeaways from the conversation was Rafa’s approach to time management and mindset. He emphasizes valuing time over money, working only about three hours a week on his business to prioritize freedom and lifestyle. This perspective allows him to maintain a balance between professional success and personal fulfillment. Team Building and Delegation: Empowering Your Team A major focus of the discussion was on team building and delegation. Rafa shared his strategy of hiring and training VAs, valuing them as integral team members rather than disposable assets. By allowing his VAs to use their expertise and learn from their mistakes, he fosters a growth mindset and encourages personal development. Direct Booking Strategies and Creative Business Tactics Rafa and Gil delved into various strategies for boosting direct bookings and exploring new business opportunities. Key tactics discussed include: Rafa also shared innovative approaches like leveraging business bookings to identify new property acquisition opportunities and expanding marketing efforts through social media and local Facebook groups. Future Plans and Networking: Looking Ahead Rafa’s future plans involve acquiring more businesses to boost cash flow and continuing to adapt and grow his ventures. He emphasized the importance of networking, which has been instrumental in uncovering new opportunities and building valuable relationships in the industry. Leadership and Management Philosophy Rafa’s leadership style has evolved from top-down management to a more collaborative approach. By focusing on clear communication and empowering his team, he creates an environment where team members can thrive and contribute their best. Follow Rafa Loza here Transcription Gil: Hey folks. Welcome back to Direct Booking Simplified, where we break down the strategies and tactics to win in direct bookings. On today’s show, I have Rafa. Hey Rafa.  Rafa: What’s up, man? How are you?  Gil: I’m good. I’m good. How are you?  Rafa Great. Thanks for having me on the show. I appreciate it. Gil: Yeah. I met you at STR nation Was that right? You were on stage.  Rafa:Yeah.  Gil: How’d you enjoy it?  Rafa: A lot of fun, man. I love speaking on stage and sharing with people what I know. It’s one of the, one of my favorite things to do.  Gil: Yeah. Yeah. And you have, um, you have a podcast yourself. Is that right?  Rafa: I do. It’s called the big break show. Um, right now it’s season two. Rafa: Yeah. We’re about 78 episodes in or something like that.  Gil: How was that? Like building up the, to those episodes, like whatever, um,  Rafa: you know, well, I’ve learned a ton number one. So, I mean, having a podcast is one of the best things I’ve ever done, to be honest with you. I did it for fun because I wanted to kind of get my name out and teach people like how to get started with short term rentals, just based on my experience. Rafa: Um, I got, I got featured on bigger pockets, so it kind of changed my life that way and I figured, Hey, if I can help other people by doing my own podcast. Um, you know, that would, that’s something that I would really like want to do. So one day I decided to do it, um, at the time and I had my, my old co host. Rafa: So I have a new co host now, my old co host, Jesse Vasquez. He’s the one that does all the midterm rental stuff. Um, he, uh, we were co host together. We did about 76 episodes together. And I mean, the amount of people that we’ve interviewed, I mean, just all that you get to ask them, like, intimate questions that you really wouldn’t ask anybody else just by having them on the show and you get to promote the brand and so you’re kind of doing something for them and they kind of do something for you by giving you info and feedback and knowledge that you can share with the public. Rafa: That’s the best part about it. And then just the relationships I’ve built throughout it, just having people that I now can call or text because podcast, we resonated, we chatted and I would

Vee Venski’s insights provide a practical roadmap for building a successful short-term rental business. By starting small, building a strong team, focusing on quality, leveraging technology, driving direct bookings, and seeking mentorship, you can enhance your operational efficiency and deliver an exceptional guest experience. For further details and a deeper dive into Vee’s strategies, don’t miss our full podcast episode Summary and Highlights Navigating the short-term rental market requires a blend of strategic planning and practical execution. In our recent podcast, Vee Venski shared his expertise and experiences, offering actionable advice for both newcomers and seasoned hosts in the short-term rental industry. Below, we delve into the core strategies Vee discussed, providing a comprehensive guide to help you enhance your short-term rental business. 1. Start Small to Gain Essential Experience Vee’s journey began modestly with a single spare bedroom listed on Airbnb. This approach allowed him to learn the fundamental aspects of short-term rental management without the complexities of larger properties. Starting small offers several advantages: Actionable Tip: Consider beginning with a single listing or a smaller property to master the basics before expanding your portfolio. 2. Build a Strong Team and Embrace Automation As Vee’s business grew, he emphasized the importance of building a reliable team and incorporating automation into operations. This approach can significantly enhance efficiency and scalability: Actionable Tip: Invest in automation tools and hire skilled professionals to handle key functions like guest services, property management, and marketing. 3. Prioritize Quality Over Quantity Vee shifted his focus from acquiring a high volume of properties to improving the quality of each listing. This shift had a notable impact on profitability and guest satisfaction: Actionable Tip: Evaluate your current properties and consider upgrading or focusing on fewer, higher-end listings to maximize revenue and guest satisfaction. 4. Leverage Technology and Data In the competitive landscape of short-term rentals, technology and data are vital tools for staying ahead: Actionable Tip: Integrate technology solutions that offer dynamic pricing, performance tracking, and streamlined communication to enhance operational efficiency. 5. Drive Direct Bookings Vee highlighted the importance of driving direct bookings through various strategies, which can reduce reliance on third-party platforms and enhance profitability: Actionable Tip: Invest in your website, optimize it for search engines, and develop marketing strategies to boost direct bookings and reduce dependency on booking platforms. 6. Seek Out a Mentor Reflecting on his own experiences, Vee stressed the value of mentorship in avoiding common pitfalls and accelerating growth: Actionable Tip: Seek out a mentor who has experience in the short-term rental market to gain guidance and accelerate your learning curve. Follow Vee Venski here Transcription Vee: What’s been interesting. One thing I came to realize, which was kind of fascinating for me is probably it’s not surprise to most of the people out there, but the person with the most data who can analyze this date in the most efficient timely manner will win. And as you add more properties. Or as you grow your average revenue, like a monthly revenue, you get access to better tools that you can make a better and a more well informed decisions. Vee: So when we had two properties, we’ve had none of this software that we use it because right now we spend around 700 pounds just on a software loan every single month, which is roughly around a thousand dollars. And for a person who just starting out, they just simply can’t afford it or it will not be viable to them. Vee: However, because of this, we will have a competitive edge over their listing. Vee: Hit me! Hit me! Gil: Hey folks, welcome back to direct booking simplified where we break down the strategies and tactics to win in direct bookings. On today’s show, I have Vee. Hey Vee, welcome to the show. Vee: Hi Gil. Hi everyone. Gil: Yeah. Welcome back. Welcome back. You, uh, you took a little vacation there recently, um, to visit family. Vee: Yeah. Yeah. It was lovely. Went to Turkey and need some sun in my life because in the UK we don’t get a lot of sun sadly. Gil: When’s, uh, when’s the last time you took a vacation prior to that? Vee: Oh, I mean last time I was in a warm sea where it’s not like three or five degrees, it was five years ago. Gil: Okay. Okay. Okay. How, how’s your business set up right now? Were you able to completely disconnect or were you the. The digital nomad and running all your short term rentals from remotely. I was just set up now Vee: I’m actually quite lucky. I do have a director now who oversees all the operations. So I was able to completely turn off my head for 23 days. Don’t think for a second about the work. Everything was working as it should. Of course, we’ve made a few mistakes, but nothing crazy that I could not fix upon my return. Vee: But I’m just so happy I do have a good theme that actually helps me to run our properties. Gil: that’s, that’s amazing for you, 23 days is a decent amount of time for you to, to, to walk away and have like minor, minor things that you have to address when you come back. That’s, I would say that’s a huge win. Vee: I mean, it was just a little things. It was just some cleaning issues because we also offer cleaning services to our landlords here in the Northeast. We clean over 40 properties. And because when I left, uh, our business partner gave us another 20 properties. Without the proper introduction. So as you can imagine, it was a bit of a rocky start, but as I said, our team pulled this off Gil: Awesome. Awesome. So kudos, kudos to your team. Um, what was, uh, Well, how did you get to the place where you build out your team? Actually, maybe rewind back just a little bit. Can

In this episode we are joined by Leo Walton from Superhog, as we dive into the dynamic world of short-term rentals and uncover how it’s evolving. We discuss how hosts are transforming stays from basic lodging to personalized, unforgettable experiences, and how this shift mirrors a growing demand for tailored travel adventures where guests seek more than just a bed—rather immersion. Also, we explore the anticipated rise in direct bookings over the next 5-10 years, and how hosts can leverage this trend through compelling brand and story for their properties. Highlights and Key Takeaways Building Trust in the Industry One of the standout topics was the role of trust-building in short-term rentals. SuperHog, a leader in de-risking bookings, emphasizes the importance of fostering trust between guests and hosts. In today’s market, creating a professional and secure booking process is crucial for direct bookings. This trust not only enhances the guest experience but also boosts the reputation of the host and the platform. The Evolution of Short-Term Rentals The short-term rental industry has evolved significantly from its origins of basic accommodations. Today, hosts are curating highly personalized and memorable experiences, going beyond mere lodging to offer unique, customized stays. This shift reflects a broader trend towards more bespoke travel experiences, where guests seek more than just a place to sleep—they want an immersive experience. The Rise of Direct Bookings Looking ahead, direct bookings are predicted to surge in popularity over the next 5-10 years. To capitalize on this trend, hosts must focus on building a strong brand and narrative around their properties and destinations. Direct bookings offer a chance to create a more personal connection with guests and differentiate oneself in a crowded market. Marketing and Social Media Strategies Marketing strategies are evolving, with a growing emphasis on showcasing the entire experience rather than just property features. Social media is a powerful tool for attracting guests and crafting a compelling narrative around stays. By highlighting local attractions and unique experiences, hosts can better engage potential guests and create a buzz around their properties. Google’s Role in Vacation Rentals Our podcast also touched on the current limitations of Google Vacation Rentals and its potential future impact. While Google has made strides in the vacation rental space, there is still room for improvement in terms of integration with property management systems and optimization tools. Addressing these gaps could significantly enhance the visibility and efficiency of vacation rental listings. Personalization and Curation Personalization continues to be a key trend, with hosts increasingly curating unique experiences and activities for their guests. Technology, including AI, plays a growing role in this personalization, helping hosts offer tailored recommendations and enhance the overall guest experience. Challenges and Opportunities Hosts face the challenge of balancing scalability with a personal touch in guest communications. Understanding the target market and local attractions is essential for creating meaningful connections and ensuring a memorable stay. Despite these challenges, there are numerous opportunities to enhance guest experiences and drive more direct bookings. Industry Trends The travel industry is witnessing a shift from repeat visits to the same locations towards more diverse and aspirational travel experiences. Social media influences travel choices and destination popularity, making it crucial for hosts to stay ahead of these trends and adapt their strategies accordingly. The Importance of Thoughtful Hospitality Finally, even as the industry scales, the importance of thoughtful, personal hospitality cannot be overstated. Creating welcoming, memorable experiences for guests, with subtle touches that show attention to detail, is essential for standing out in the competitive short-term rental market. Follow Leo and Superhog’s Social Media Accounts Here Transcription Leo: Every property manager knows they need to have a risk management strategy. And by that, I mean, as I’m not just saying, you know, buy our product far from it, I’m saying you understand as a property manager and a host, what market you’re in, what the risks are. Are you in a party market? Are you in a market where you might have people refusing to leave? Leo: You know, drugs, all that sort of stuff, you understand your market implicitly. So you create a risk management strategy. And if you didn’t create a risk management strategy, you’d get your homes damaged all of the time. So we’re just helping facilitate and be part of people’s risk management strategy. So that is a very evolving thing. Gil: Hey folks, welcome back to direct booking simplified where we break down the strategies and tactics to win in direct bookings on today’s show. I have Leo from super hog. Leo. Welcome to the show. Leo: Thanks. It’s so nice to be here. Gil: Yeah. It’s great to have you. We’ve been chatting for a long while now back since I think we met at a wealth con. Leo: It’s been a while, hasn’t it? Yeah, I, I must say it’s, um, I guess we’re both in the, in the sort of, uh, cave, aren’t we busy building our businesses? And so we, we touch base and chat every month. And it’s always great to hear how things are going on, on your side of things. So yeah, I’m, uh, excited to come and do this and speak to your audience. Leo: Absolutely. So, Gil: Yeah. Yeah. Well, before we get too deep into it, do you mind giving folks a introduction on who you are? Leo: while, uh, while Gil was meeting me, um, my name is Leo Walton. I’m the One of the co founders and I’m the chief of staff at SIPPOG. Um, we’re a trust and safety risk management toolkit, providing protection and, uh, risk management solutions to the short term rental space. I’m a short term rental junkie as well. Leo: I’ve been in the industry since 20. 11 not to age myself too much, but yeah, 2011 I was part of one of the, um, part of one of the businesses that kind of property management businesses that grew up and was sold to one

In our latest podcast episode, we had an insightful conversation with Katie Wanzer, co-founder of Wisco Hosts and a co-owner of a boutique motel in Door County, to explore pivotal strategies for boosting direct bookings. Katie shares how she believes that a well-defined brand identity is crucial for driving success in direct bookings. Discover how establishing a clear and compelling brand can streamline your marketing efforts and content creation, ensuring that every aspect of your strategy aligns seamlessly with your brand’s vision. Summary and Highlights In our latest podcast episode, we had an insightful conversation with Katie Wanzer about the essential strategies for enhancing direct bookings. We’ve broken down her key advice into actionable steps that can help you strengthen your brand and drive more direct bookings. Katie highlights the importance of establishing a clear brand identity as the foundation for increasing direct bookings. Begin by defining your brand, including your ideal brand avatar and the specific experience you want to offer guests. This clarity will guide your marketing strategies and content creation, ensuring that your efforts are cohesive and aligned with your brand’s vision. To enhance your brand and attract more direct bookings, leverage a variety of marketing channels. Blog content, social media, and email marketing are effective tools for highlighting the local area and unique experiences you provide. Engaging content that showcases these elements can help you stand out from the competition and appeal to potential guests. Katie stresses the need to prioritize a direct booking website before listing on OTAs. Having your own booking platform allows you to manage the booking process and build a direct relationship with guests. A well-designed website not only strengthens your brand’s credibility but also offers a smoother booking experience. Starting something new often involves facing uncertainties. Katie advises embracing these challenges and viewing them as opportunities for growth. Strive for progress rather than perfection, and use the lessons learned from overcoming obstacles to become a better entrepreneur. Knowing your target guest avatar is crucial for tailoring your offerings. Understanding their needs and preferences allows you to design amenities and experiences that resonate with them, ultimately driving more direct bookings. Utilize tools such as PriceLabs and conduct competitor analysis to optimize your pricing strategy. Effective revenue management helps ensure that your rates are competitive while maximizing your potential for direct bookings. Implement a robust email marketing strategy that includes segmentation, A/B testing, and automation. These tactics can help you engage with past guests and potential leads, encouraging repeat bookings and boosting your direct business. Conclusion: Building a Strong Brand for Long-Term Success Katie Wanzer’s insights underscore the significance of developing a strong, unique brand identity and exceptional guest experience for driving direct bookings. By focusing on these areas and strategically employing marketing tools, you can reduce reliance on OTAs and pave the way for sustained business success. For more tips, tune into our podcast, and start applying these strategies to elevate your brand and increase direct bookings! Follow Katie and Wisco Hosts’ Social Media Accounts Here Transcription Katie: We have stay fi at our properties. So anybody who stays there and logs into the internet, we capture that email right away. I think our email campaign and strategy was very low the first few years that we started this. Mostly from a standpoint of we were relying so heavily on OTAs, you know, Airbnb, VRBO, and then once we had that ability to book direct. Katie: We really wanted to focus a lot of our time and energy to get people to book direct with us versus the OTAs. Cause I think the biggest thing is to this gas don’t realize, I think how much the service fees are on both OTAs and how it can really skyrocket a bill. But also to them as owners, as part of this brand journey is you really then get to decide the touch points that your guests have with you and what those touch points look like. Gil: Hey folks, welcome back to Direct Booking Simplified, where we break down the strategies and tactics to win in direct bookings. On today’s show, I have Katie Wanzer. Katie, welcome to the show. Katie: Thanks for having me again. Gil: Yeah. How are you doing? How’s uh, how’s the heat right now? Katie: The Midwest is getting slammed. We got slammed with rain all spring and summer and now the heat’s coming. So, you know, just the typical Midwestern summer, but you know, it’s, it’s great. It’s warm. So here in the Midwest, we love that. Gil: That’s so foreign to me being in San Francisco. We never get any weather beyond like 50 degrees to like 60 degrees all year round. So it’s, I find, I actually find it very interesting to see like people actually having to, to change seasons. And I, I kind of, I wish I had a little bit more of that in my life, but maybe, maybe not during these. Gil: Yeah, Katie: No, no. I mean, it is beautiful to see the four seasons, but to think it’d be a consistent temperature, especially all the way up here in Wisconsin, it’s just, it’s a foreign concept. So I’m also envious of your, you know, your static weather all the time to say the least. Gil: I guess that’s why, why we travel, like for us, like we travel to go get the heat or get the snow. So, yeah, that’s, Katie: Come to the Midwest. We get both, we get ample amounts of snow and ample amounts of heat. So come visit and we have it all. Gil: Um, before you get too deep into it, Katie, do you mind giving folks a brief introduction to who you are and kind of a glimpse into your portfolio? Katie: Yeah. So I, I am Katie Wanzer. I am one of the co owners and co founders of Wisco Hosts. Uh, we are a co hosting, um, company that per,