Heated infinity pools, lake-view great rooms, ski-in trails. Concierge included.
Aria builds the page from natural language. How Aria works →
The direct booking website builder for vacation rental operators.
Built for the next wave of SEO. Aria, our AI, finds where you can win in the AI-search era and builds the site to land you there. Get discovered. Convert the right guests.
Direct booking websites engineered for the next wave of SEO. Aria reads your portfolio, reviews, market signals, and brand vision, then writes the pages that win discovery and convert the right guests. The property management website builder behind brands scaling direct bookings without an agency.
Aria and the Sightline Report read your portfolio, your reviews, and your market, then map the queries your direct booking site should win. Pages structured to be cited, and Aria still researching your market after launch. Built to be found by ChatGPT, Perplexity, Gemini, and Google.
Pages engineered for booking, not display: trust signals, social proof, friction-free checkout. Aria writes them in your brand voice. An AI editor that knows your operation, not a generic template.
WordPress sites decay the moment they launch. CraftedStays sites evolve. Dozens of product improvements ship every month and land on every customer site automatically.
Travel discovery is moving from Google to ChatGPT, Perplexity, Gemini, and Claude. Our research found that what separates the property managers AI cites from the ones it never mentions is not schema or backlinks. It is a deep library of local, guest-focused pages, structured so an AI can lift an answer out of them. CraftedStays builds sites that way by default, with patent-pending natural language search for the way guests actually phrase a trip, and Aria keeps the work going after launch.
Aria analyzes your portfolio, guest reviews, external market intelligence, and brand vision in about 15 minutes. The output is a strategic playbook for the markets and queries your direct booking site should own. Every CraftedStays site is built against it.
What's in the Sightline Report? →Every page ships the way cited pages are built: real headed sections, one liftable answer per heading, FAQ blocks, review markup wherever reviews appear. Nothing to toggle, nothing for your team to maintain.
Aria researches which questions your market is asking and audits your pages against the structure AI needs, then shows your team the gap. The work an SEO retainer would bill for, built into the platform.
Change anything in plain language, no developer, even on sites we build for you. A new area guide, a page for the guests you book most, a rewrite for the season: your marketing person does it, not a ticket queue.
We tested 5 real vacation rental brands across 4 LLM engines and 40 prompts — 160 LLM responses analyzed. The findings are built into every CraftedStays site, and into what Aria looks for on yours.
We had to migrate PMSes and rebuild our website at the same time — usually a 3-month agency project. With CraftedStays + Guesty, we launched in days. New site ranks better in organic search than the old one, and we're at 48% direct bookings.
CraftedStays pairs with your PMS. Aria reads your business and writes your site. You go live.
OAuth into Hospitable, Guesty, Hostaway, Hostfully, or OwnerRez. Listings, calendars, pricing, and reviews pull in automatically.
Aria reads your portfolio, guest reviews, market intelligence, and brand vision in about 15 minutes. The Sightline Report shows where to win; Aria writes the pages in your voice.
Point your domain and enable bookings. Most operators are converting within a week. After launch, Aria keeps reading the market, flagging content gaps in regular Sightline updates so your site keeps getting discovered as guest behavior shifts.
Each works for different operators. Use the framing below to figure out which fits your portfolio.
A website tool built as feature #4 inside your PMS. Designed to display listings, not to convert. Thin pages, no ongoing platform investment, generic templates.
Custom site, $15k–$50k upfront, 8–14 weeks. Each site is isolated. Maintenance, plugin updates, and changes are manual, slow, and expensive. The site degrades from day one.
A conversion-tuned direct booking platform that pairs with your PMS. Every site is structured to be cited by default, and Aria keeps working after launch: it researches your market, finds what your site is missing, and your team makes the change in plain language, no developer. Every platform improvement lands on every site automatically.
Operators on the five leading short-term rental property management systems run CraftedStays as their direct booking website while keeping their PMS unchanged. Click any PMS to see how the integration works.
So we can match you with the right person on our team, and skip the duplicate form on the next step.
Original research, complete guides, and honest comparisons. Not gated, not behind a form, written by the team that builds the platform.
The complete guide to picking, building, and scaling a direct booking website for property management businesses. Covers PMS integrations, conversion design, and SEO from day one.
Read the guideOriginal research on how short-term rental brands rank on Google and get cited by ChatGPT, Perplexity, Gemini, and Claude. 5 brands tested, 40 prompts, 160 LLM responses analyzed.
Read the researchAn honest 2026 comparison of the leading direct booking website builders for short-term rental operators. Pricing, conversion features, AI search readiness, and which fits your portfolio.
Read the comparisonMost PMS bundled websites are built as a feature inside the PMS — designed to display listings, not to convert. CraftedStays is purpose-built conversion infrastructure that pairs with your PMS rather than replacing it. We invest in design, conversion-tested templates, pages structured to be cited in AI answers, and ongoing platform improvements — work most PMS website tools don't prioritize because the website is one of fifty features they ship.
No. Your PMS stays exactly where it is. Listings, calendars, pricing, payments, and guest messaging all stay in your PMS. CraftedStays adds a polished, conversion-tuned website on your own domain. Operations stay in your PMS; the website lives on CraftedStays.
Most operators see their first preview within 15 minutes of connecting their PMS, and are live within a week. Compared to a custom WordPress agency build (8–14 weeks, $15k–$50k), it's a different tier of speed.
Our own research across ChatGPT, Perplexity, Gemini, and Claude found that schema volume and backlinks do not separate the property managers AI cites from the ones it ignores. Two things do: a broad library of local, guest-focused pages, and pages structured so an AI can lift an answer out of them. Every CraftedStays site is built that way by default: real headed sections, FAQ blocks, review markup wherever reviews appear, and server-rendered text AI crawlers can actually read. After launch, Aria researches which questions your market is asking, audits your pages against that structure, and your team makes the changes in plain language, no developer. We publish the research and build the findings into the platform.
Plans start at $89.99/mo for your first 2 properties, plus $8/mo per additional property. Operators on supported PMS partnerships (Hostaway, Guesty, Hospitable, OwnerRez, Hostfully) receive monthly credit on subscription for the first 12 months. Above 20 properties, custom Institution Plan pricing. See full pricing.
Yes. 14-day free trial on the Host Plan, no credit card required. Connect your PMS, customize your site, and see live previews before subscribing.
No. CraftedStays does not take a cut of bookings, and we do not add markup on guest payments. Operators keep the full guest payment minus standard payment processing fees.
Connect your PMS, pick a template, and have a live preview in 15 minutes. No setup fee. No booking commission. Cancel anytime.
Start free trial14-day free trial · No credit card required · Cancel anytime
Operator interviews, PMS guides, original research, and platform news. Written for property managers actually scaling direct bookings.
Google's August spam update affects both traditional search and AI citations. Property managers need to understand the overlap: both surfaces are now critical for discovery.
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Reddit's 86% citation drop in ChatGPT proves AI visibility operates on a different timescale than Google. Here's what property managers need to know.
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“You have to ask. You have to read.” Jeff Iloulian spent five years building a 150 property portfolio in Los Angeles, and set up close to 300 units along the way. He also once checked out…
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