Templates engineered for commerce.
Every page applies e-commerce conversion principles: trust signals, social proof, friction-free booking, and design that holds attention past the hero. Not a digital brochure — a direct booking funnel.
For short-term rental operators
Direct booking websites that win the booking.
CraftedStays is the direct booking website builder for vacation rental operators. Pair our platform with your PMS — Hospitable, Guesty, Hostaway, OwnerRez, or Hostfully. Sunflower Beach hit 48% direct bookings with their new site ranking better in organic search than the old one.
Pairs with
Award winner · 2025
STR Direct Booking Website Builder of the Year
5
Native PMS partner integrations
(Hostaway, Guesty, Hospitable, OwnerRez, Hostfully)
(Hostaway, Guesty, Hospitable, OwnerRez, Hostfully)
15 min
From PMS connection
to live preview
to live preview
Dozens
Product improvements shipped
every month
every month
0%
Markup on direct bookings
(you keep the full guest payment)
(you keep the full guest payment)
Why CraftedStays
Crafted for conversion, not just display.
Your direct booking website needs more than a listing display. CraftedStays is purpose-built conversion infrastructure that pairs with your existing PMS — and the property management website builder behind brands scaling direct bookings without an agency.
Live PMS sync, both directions.
Listings, calendars, pricing, and reviews flow from your PMS into your CraftedStays site. New bookings push back to your PMS in real time. Operations stay where they belong; the conversion layer lives on us.
The site that matures, not degrades.
WordPress sites degrade over time. CraftedStays sites evolve. Dozens of product improvements ship every month and land on every customer site automatically. Build once, benefit everyone.
Future-proof discovery
Built for how guests find you next.
Travel discovery is moving from Google to ChatGPT, Perplexity, Gemini, and Claude. Every CraftedStays site ships with the AI-search infrastructure most builders skip — schema markup, citation-ready content patterns, and patent-pending natural language property search.
Schema-rich on every page
Article, Service, FAQPage, Product/Offer, Quotation, BreadcrumbList. Structured data is the format AI engines parse first.
Citation-friendly content patterns
Named entities, dated quotes, definitional copy, structured Q&A. The patterns LLMs preferentially lift into their answers.
Patent-pending natural language search
Filed Nov 2025. AI-native property search built for the way guests actually phrase trip planning.
The AEO/GEO study no one else has run.
We tested 5 real vacation rental brands across 4 LLM engines and 40 prompts — 160 LLM responses analyzed. The findings ship into every CraftedStays site we build.
From the field
Why operators switch.
We had to migrate PMSes and rebuild our website at the same time — usually a 3-month agency project. With CraftedStays + Guesty, we launched in days. New site ranks better in organic search than the old one, and we're at 48% direct bookings.
SB
Sunflower Beach Vacation Rentals
Port Aransas, TX · 80+ properties on a single brand
How it works
From PMS connection to live website in about an hour.
Four steps. No agency timelines, no engineering tickets. Most operators are taking direct bookings within a week of connecting their PMS.
01
Connect your PMS
OAuth into Hostaway, Guesty, Hospitable, OwnerRez, or Hostfully. Listings, calendars, pricing, and reviews pull in automatically.
02
Pick a template
Start from a conversion-tested template, or import from your existing brand. Fully customizable: colors, fonts, photography, custom pages.
03
Brand and review
Add your logo and brand colors. Edit pages with live preview. We handle DNS, SSL, and schema markup so you can focus on the guest experience.
04
Launch and convert
Connect your domain, enable bookings, and watch attribution flow into analytics. First preview in 15 minutes. Most operators live within a week.
Three options
Three ways to build a direct booking website.
Each works for different operators. Use the framing below to figure out which fits your portfolio.
Option 1
PMS bundled website
A website tool built as feature #4 inside your PMS. Designed to display listings, not to convert. Light schema, no ongoing platform investment, generic templates.
- ✓Cheapest, fastest to launch
- −Built to display, not convert
- −Limited design and SEO control
- −No AI-search infrastructure
Option 2
WordPress agency build
Custom site, $15k–$50k upfront, 8–14 weeks. Each site is isolated. Maintenance, plugin updates, and changes are manual, slow, and expensive. The site degrades from day one.
- ✓Maximum design flexibility
- −$15k–$50k upfront, 8–14 weeks
- −Manual maintenance forever
- −Site degrades over time
Option 3 · CraftedStays
Purpose-built platform
A conversion-tuned platform that pairs with your PMS. Build once, benefit forever — every platform improvement lands on every customer site automatically. AI-search infrastructure on every page.
- ✓Live in days, $89.99/mo flat
- ✓Conversion-tuned, AI-search-ready
- ✓Continuous platform improvements
- ✓Native PMS pairing, no rebuild
Native PMS partnerships
Pairs natively with the PMS you already run.
Operators on the five leading short-term rental property management systems run CraftedStays as their direct booking website while keeping their PMS unchanged. Click any PMS to see how the integration works.
Get a tour
See CraftedStays in action.
Book a 30-minute walkthrough with our team. We'll show you how CraftedStays pairs with your PMS, walk through real customer sites, and answer the questions a free trial can't yet.
Go deeper
Resources for property managers scaling direct bookings.
Original research, complete guides, and honest comparisons. Not gated, not behind a form, written by the team that builds the platform.
For property managers
Property Management Website Builder Guide
The complete guide to picking, building, and scaling a direct booking website for property management businesses. Covers PMS integrations, conversion design, and SEO from day one.
Read the guideFor SEO + AI search
Vacation Rental SEO in 2026
Original research on how short-term rental brands rank on Google and get cited by ChatGPT, Perplexity, Gemini, and Claude. 5 brands tested, 40 prompts, 160 LLM responses analyzed.
Read the research2026 comparison
Best Direct Booking Website Builders 2026
An honest 2026 comparison of the leading direct booking website builders for short-term rental operators. Pricing, conversion features, AI search readiness, and which fits your portfolio.
Read the comparisonFrequently asked
What operators ask about CraftedStays.
How is CraftedStays different from my PMS's bundled website?
Most PMS bundled websites are built as a feature inside the PMS — designed to display listings, not to convert. CraftedStays is purpose-built conversion infrastructure that pairs with your PMS rather than replacing it. We invest in design, conversion-tested templates, AI-search-ready schema, and ongoing platform improvements — work most PMS website tools don't prioritize because the website is one of fifty features they ship.
Do I need to leave my PMS to use CraftedStays?
No. Your PMS stays exactly where it is. Listings, calendars, pricing, payments, and guest messaging all stay in your PMS. CraftedStays adds a polished, conversion-tuned website on your own domain. Operations stay in your PMS; the website lives on CraftedStays.
How quickly can I get a CraftedStays site live?
Most operators see their first preview within 15 minutes of connecting their PMS, and are live within a week. Compared to a custom WordPress agency build (8–14 weeks, $15k–$50k), it's a different tier of speed.
How does CraftedStays optimize for AI search visibility?
Every CraftedStays site ships with schema markup (Article, FAQPage, Organization, Quotation, Product/Offer, BreadcrumbList) on every commercial page. FAQ accordions are structured for AI engines to lift directly. Citation-friendly content patterns — named entities, dated quotes, specific data — are baked into the templates. We publish original quarterly research on what patterns ChatGPT, Perplexity, Gemini, and Claude cite, then build the findings into the platform.
What does CraftedStays cost?
Plans start at $89.99/mo for your first 2 properties, plus $8/mo per additional property. Operators on supported PMS partnerships (Hostaway, Guesty, Hospitable, OwnerRez, Hostfully) receive monthly credit on subscription for the first 12 months. Above 20 properties, custom Institution Plan pricing. See full pricing.
Is there a free trial?
Yes. 14-day free trial on the Host Plan, no credit card required. Connect your PMS, customize your site, and see live previews before subscribing.
Do you charge a fee on bookings or guest payments?
No. CraftedStays does not take a cut of bookings, and we do not add markup on guest payments. Operators keep the full guest payment minus standard payment processing fees.
Make your brand the destination.
Connect your PMS, pick a template, and have a live preview in 15 minutes. No setup fee. No booking commission. Cancel anytime.
Start free trial14-day free trial · No credit card required · Cancel anytime
From the blog
The latest on direct booking, SEO, and the AI era.
Operator interviews, PMS guides, original research, and platform news. Written for property managers actually scaling direct bookings.
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