CraftedStays
Sign in Get started

Where vacation rental operators win in AI search.

The Sightline Report is the strategic playbook Aria produces.

It reads your portfolio, your guest reviews, live market intelligence, and your brand vision — and tells you exactly where you can win in the next wave of SEO. Every CraftedStays site is built against it.

Get on the waitlist Read the research →
Sightline Report · your brand
Portfolio88%
Guest reviews72%
Market signals91%
Brand vision64%
Top opportunity: family-segment trip planning, Gulf Coast
AI-search gap: "pet-friendly + walkable to beach"
What Aria reads

Four signals. One strategic brief.

Aria reads four signals about your business and synthesizes them into a single playbook. This is the input that shapes every page Aria builds.

Portfolio

Every property, every amenity, every room. Aria reads what's in your inventory and identifies the guest segments your properties already serve well.

Guest reviews

How guests describe their stays, who books, what they love, where the friction is. The actual language guests use becomes the language Aria writes with.

External market intelligence

Live search demand, competitive gaps, AI-discovery opportunities pulled from third-party data providers. The signals you'd otherwise need an agency to pull.

Brand vision

Where you want to be positioned, who you want to attract, what kind of operator you want to be. The strategic frame Aria honors as it builds.

How Aria sees you

Aria reads your portfolio, reviews, and market — in real time.

Four signals feed the synthesis: your properties, the language guests use in reviews, live market demand, and your own brand vision. The Sightline Report is what comes out.

See it move

The Sightline Report being generated.

Hover the workspace. Watch the four signal bars grow, the review feed scroll, and the insights pop in as Aria synthesizes them.

research.workspace · stillwater-creek Running
4 portfolio · properties
47k market · search vol
127 reviews · 38k words
vision · captured
Input · Reviews live stream
★★★★★· apr 2026
Sat on the screened porch with our coffee at 6 in the morning, watching the deer come down to the creek. That's the whole trip right there.
★★★★★· mar 2026
We lingered on the porch every evening. Cozy, but never cramped. Every detail considered.
★★★★★· mar 2026
Hill Country at its finest. Three generations under one roof and we're already planning next year.
★★★★★· feb 2026
The kitchen was well stocked, the screened porch was perfect for evening cocktails, kids loved the creek.
★★★★★· feb 2026
Spotless, thoughtful, and the views from the porch are just incredible. Will be back.
★★★★★· apr 2026
Sat on the screened porch with our coffee at 6 in the morning, watching the deer come down to the creek. That's the whole trip right there.
★★★★★· mar 2026
We lingered on the porch every evening. Cozy, but never cramped. Every detail considered.
★★★★★· mar 2026
Hill Country at its finest. Three generations under one roof and we're already planning next year.
★★★★★· feb 2026
The kitchen was well stocked, the screened porch was perfect for evening cocktails, kids loved the creek.
★★★★★· feb 2026
Spotless, thoughtful, and the views from the porch are just incredible. Will be back.
Word frequency extracting
porch38
screened28
evening23
creek18
GEO / AEO targets 8 surfaced
family cabin hill country weekend
AEO GEO 47k/mo
screened porch vacation rental
AEO POSITIONING 9k/mo
Insights surfaced 4 of 4
From portfolio 100% of properties flag screened porch as primary amenity
From market "family cabin hill country weekend": 47k vol, 0 strong competitors. Uncontested.
From vision Operator said "considered, not curated." Reviews confirm: cozy, thoughtful, lingering.
From reviews 73% of 5★ reviews flag the screened porch by name. Voice tell: "evening" over "night" (38 vs 4).
Synthesizing your Sightline Report · feeding the AI editor Locked
What the report tells you

Where to win. What to build. How to structure it.

The Sightline Report isn't a vanity dashboard. It's a working brief that anchors every page Aria writes and every campaign you launch.

Top opportunities

The guest segments and trip occasions where your portfolio has the strongest match — and the AI-search queries those guests run.

AI-search gaps

The queries your properties should rank for in ChatGPT, Perplexity, Gemini, and Google AI Overviews — but currently don't.

Page architecture

The specific landing pages, hubs, and campaigns that map to your opportunities. Aria uses this to decide what to build.

Brand voice spec

The tonality, vocabulary, and structural patterns Aria should use when writing your copy. Locked from your brand vision.

Schema + entity strategy

The structured data and named-entity patterns that surface in AI answers. Built into every Aria page automatically.

Competitive frame

Where you're winning, where peers are winning, and where there's open ground. Updated as the market moves.

The research behind it

Built on the AEO/GEO Study we run every quarter.

The methodology that powers the Sightline Report comes from our industry-wide study — 5 vacation rental brands, 4 LLM engines, 40 prompts, 160 LLM responses analyzed. The Sightline Report applies that methodology to your specific business.

Read the AEO/GEO Study
Frequently asked

Common questions about the Sightline Report.

What is the Sightline Report?

The Sightline Report is the strategic playbook Aria produces from analyzing your vacation rental business. Aria reads four signals — your portfolio, your guest reviews, live external market intelligence, and your brand vision — and synthesizes them in about 15 minutes into a brief that tells you where you can win in the AI-search era and how to structure your direct booking site to capture those guests.

How is the Sightline Report different from a generic SEO audit?

A generic SEO audit ranks keywords and lists technical issues. The Sightline Report reads your actual portfolio and reviews, identifies the guest segments your properties already serve well, and surfaces the AI-search queries those guests run. It's a strategic brief for your specific business, not a generic checklist.

What data does the Sightline Report analyze?

Four signals: (1) your portfolio — every property, every amenity, every room; (2) your guest reviews — how guests describe their stays, who books, what they love; (3) external market intelligence — live search demand, competitive gaps, AI-discovery opportunities; (4) your brand vision — where you want to be positioned, who you want to attract.

How long does the Sightline Report take to generate?

About 15 minutes from PMS connection. Aria pulls your portfolio, scans your reviews, queries live market data, and synthesizes the brief automatically.

Is the Sightline Report available now?

The Sightline Report is rolling out as part of the Aria release announced June 16, 2026. To get on the waitlist or learn more, book a demo with the team.

How does this relate to the CraftedStays AEO/GEO research?

The AEO/GEO research is the industry-wide study we publish quarterly — testing how vacation rental brands surface across ChatGPT, Perplexity, Gemini, and Claude. The Sightline Report is the operator-specific output: it applies that research methodology to YOUR business and produces a strategic playbook for YOUR site.

Be among the first to see your Sightline Report.

Get on the waitlist to be notified when the Sightline Report opens up for new operators. Or book a demo to talk through the methodology.

Book a demo Back to Aria →
Scroll to Top