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Search engine optimization (SEO) is critical for increasing direct bookings and reducing reliance on OTAs. A well-optimized site ranks higher on Google, attracting more potential guests. There are three...

Email marketing is one of the most effective tools for driving direct bookings for short-term vacation rentals. In fact, email marketing boasts a staggering return on investment (ROI) of up to 4,200%,...

What is Facebook Retargeting? Facebook (Meta) retargeting allows you to show ads to people who have already visited your website. If a homeowner lands on your property management page but doesn’t take...

What Are Long-Tail Keywords? Long-tail keywords are longer, more specific search phrases that target niche audiences. Unlike broad keywords like “vacation rentals” or “Airbnb”,...