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What is Facebook Retargeting? Facebook (Meta) retargeting allows you to show ads to people who have already visited your website. If a homeowner lands on your property management page but doesn’t take...
What Are Long-Tail Keywords? Long-tail keywords are longer, more specific search phrases that target niche audiences. Unlike broad keywords like “vacation rentals” or “Airbnb”,...
When potential guests search for a vacation rental, they often start on large Online Travel Agencies (OTAs) like Airbnb or Vrbo. But many don’t book right away. Instead, they do additional research—often...
Most communities with vacation rentals share a common challenge: hosts are scattered across different platforms, and guests struggle to book directly within the community. What if you could bring...
Book Direct Day, celebrated annually on the first Wednesday of February, is a global movement aimed at encouraging travelers to book directly with property managers, owners, and hosts. The goal is to highlight...
Why Updating the Copyright Year on Your Website Matters Your website is often the first impression guests or clients have of your business. Every detail counts—especially the ones that might seem minor,...
CraftedStays partners with Guesty to enable hosts to create high-converting direct booking sites deeply integrated with their PMS.
If you’ve already mastered collecting emails from your short-term rental or vacation rental website, you’re off to a great start. But simply building a list isn’t enough—you need to know what to do with...
