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Search engine optimization (SEO) is critical for increasing direct bookings and reducing reliance on OTAs. A well-optimized site ranks higher on Google, attracting more potential guests. There are three...
Email marketing is one of the most effective tools for driving direct bookings for short-term vacation rentals. In fact, email marketing boasts a staggering return on investment (ROI) of up to 4,200%,...
What is Facebook Retargeting? Facebook (Meta) retargeting allows you to show ads to people who have already visited your website. If a homeowner lands on your property management page but doesn’t take...
What Are Long-Tail Keywords? Long-tail keywords are longer, more specific search phrases that target niche audiences. Unlike broad keywords like “vacation rentals” or “Airbnb”,...
When potential guests search for a vacation rental, they often start on large Online Travel Agencies (OTAs) like Airbnb or Vrbo. But many don’t book right away. Instead, they do additional research—often...
Most communities with vacation rentals share a common challenge: hosts are scattered across different platforms, and guests struggle to book directly within the community. What if you could bring...
Book Direct Day, celebrated annually on the first Wednesday of February, is a global movement aimed at encouraging travelers to book directly with property managers, owners, and hosts. The goal is to highlight...
Why Updating the Copyright Year on Your Website Matters Your website is often the first impression guests or clients have of your business. Every detail counts—especially the ones that might seem minor,...
