A well-crafted landing page can be the difference between a homeowner choosing your cohosting services or continuing to manage their property on their own. If you’re looking to attract more homeowners and grow your short-term rental management business, your landing page needs to be clear, compelling, and conversion-driven.
Using the StoryBrand framework, we’ll walk you through the key elements of a powerful cohosting landing page that speaks directly to homeowners, builds trust, and encourages them to take action.
1. Identify Your Ideal Homeowner (The Character)
Every great story starts with a character. In this case, that character is the homeowner looking for a management solution.
Ask Yourself:
- What type of homeowner do you want to attract? (Investors, accidental hosts, busy professionals, out-of-town owners, etc.)
- What are their biggest fears or frustrations about short-term rental management?
- What motivates them to consider hiring a cohost instead of handling it themselves?
- Have they tried self-management before? If so, what challenges did they face?
How to Implement This on Your Page:
- Start with a headline that immediately speaks to their pain points: “Struggling to manage your short-term rental? Let us handle the hassle while you enjoy higher profits.”
- Use supporting text to show you understand their concerns and offer a solution.
- Include a relatable image or video, such as a stressed homeowner vs. a happy, hands-free property owner after hiring you.
2. Present the Problem (Why They Need Help)
Homeowners visiting your page need to quickly recognize why they should hand over their property to a professional.
Common Pain Points:
- Low occupancy rates and missed revenue opportunities
- Dealing with guest issues and negative reviews
- Constant maintenance headaches and unreliable cleaners
- Time-consuming pricing adjustments and market trends
- Compliance with local laws and rental regulations
How to Implement This on Your Page:
- Use bullet points or short, impactful statements to highlight their struggles.
- Frame your service as the solution: “Our expert management ensures maximum bookings, stress-free maintenance, and seamless guest experiences.”
- Consider adding testimonial snippets to reinforce the challenges you’ve helped homeowners overcome.
3. Position Yourself as the Guide (Why Choose You?)
Now that you’ve shown you understand their problem, it’s time to prove you’re the best solution.
Key Selling Points to Include:
- Your experience in short-term rental management (e.g., Superhost status, occupancy rate stats, industry certifications)
- The unique benefits of working with you (e.g., transparent reporting, personalized service, cutting-edge pricing strategies)
- Client success stories and positive testimonials
How to Implement This on Your Page:
- Create a “Why Work With Us?” section with short, compelling bullet points.
- Include a testimonial carousel showcasing real results and positive experiences.
- Use trust-building elements like logos of platforms you work with (Airbnb, Vrbo, CraftedStays, etc.) and industry partnerships.
4. Outline the Process (The Plan)
Make it easy for homeowners to understand how your cohosting service works. A simple, structured plan removes uncertainty and encourages action.
Sample 5-Step Process:
- Submit an Inquiry – Homeowner fills out a simple form.
- Free Consultation – Discuss goals and expectations.
- Onboarding & Setup – Professional photos, optimized listing, pricing strategy.
- Go Live – Listing goes live with full-service management.
- Sit Back & Earn – Homeowner receives passive income while you handle the work.
How to Implement This on Your Page:
- Use a visual roadmap or numbered steps to simplify the process.
- Keep the copy short and clear: “It only takes 5 steps to turn your home into a high-performing rental!”
- If possible, include an explainer video walking them through the process.
5. Create a Strong Call to Action (What’s the Next Step?)
Your CTA should be clear, action-driven, and reduce hesitation.
Examples of Effective CTAs:
- “Get Your Free Revenue Estimate”
- “Schedule a Free Consultation”
- “Start Earning More Today”
How to Implement This on Your Page:
- Place the CTA button above the fold and repeat it multiple times throughout the page.
- Use urgency triggers like “Limited spots available for new clients!”
- If possible, offer a risk-free incentive, such as a free first month or a performance guarantee.
6. Show the Transformation (What’s the Outcome?)
Help homeowners envision how your service will improve their lives.
Key Benefits to Highlight:
- Increased revenue and occupancy rates
- Stress-free management and more free time
- Positive guest experiences leading to better reviews
- Professional marketing that enhances their property’s brand
How to Implement This on Your Page:
- Use before-and-after scenarios (e.g., “From struggling to get bookings to 85%+ occupancy year-round!”)
- Feature success stories and real metrics from current clients.
- Reinforce their future lifestyle: “Imagine earning passive income while we handle everything else.”
CraftedStays: Powering Your Professional Cohosting Landing Page
With CraftedStays, you can seamlessly create a professional landing page on the same site as your direct booking website. This means potential homeowners can see how you manage properties firsthand, boosting credibility and trust.
- Showcase your portfolio alongside your direct booking listings
- Use professionally designed templates to craft a high-converting page
- Strengthen your reputation with testimonials, success stories, and clear CTAs
Ready to take your cohosting business to the next level? Start building your management page with CraftedStays today!