Book Direct Day, celebrated annually on the first Wednesday of February, is a global movement aimed at encouraging travelers to book directly with property managers, owners, and hosts. The goal is to highlight the many benefits of bypassing third-party booking platforms, not just for guests, but for property managers as well.
When guests choose to book directly, they save money, gain access to exclusive perks, and enjoy a more customized experience. For property managers, this means keeping a larger share of their revenue rather than paying hefty fees to online travel agencies (OTAs).
Book Direct Day is the perfect opportunity for you to showcase your properties, engage with your audience, and boost direct bookings—empowering you to take control of your business without relying on third-party platforms.
Feel free to send us an email at hello@craftedstays.co if you need help along your journey of direct bookings.
Why would you want to go Direct?
- Less reliance on OTAs
Don’t have all your eggs in one basket. The algorithm can be your friend one month and fill up your calendar, and bump you down to page 15 the next, don’t be left vulnerable to the changes of the OTA. - Increased revenues
Command better pricing by saving your guests against platform fees. Giving your guests the best price while also increasing your revenues. Target special events and market directly where guests may be. - Sustained Bookings
Turn single stays into long lasting guests. Deliver a consistent guest experience and invite them to come back year after year. - Fill calendar gaps
Market your open days directly to prospective guests. Leverage your own marketing to draw people to your open slots.
How to make the most out of Direct Booking Day?
- Send an Email to Past Guests
Re-engage past guests by sending them a friendly, personalized email on Book Direct Day. Remind them of the benefits of booking directly—like lower rates, exclusive perks (e.g., early check-in, free upgrades, or special amenities), and more personalized service. Offer a limited-time discount to encourage them to book directly with you.
“Hey [Guest’s Name], we’d love to welcome you back! To celebrate Book Direct Day, we’re offering you a special 10% discount on your next stay when you book directly through our website. No middleman, no booking fees, just a better experience. Book today and use code BookDirect2025.”
This not only entices them to return but also highlights the advantages of booking with you rather than third-party platforms. - Leverage Social Media
Use your social media channels to raise awareness about Book Direct Day. Share engaging posts that explain the benefits of booking directly, such as lower fees and a more personalized experience. Provide a special Book Direct Day discount code exclusive to your followers.
“It’s Book Direct Day! Save 15% on your next stay when you book directly with us today. No hidden fees, just great service. Use code BookDirect2025 at checkout! #BookDirectDay #February2025 #TexasVacationHomes”
By using relevant hashtags like #BookDirect, #BookDirectDay, #TravelSmart, etc., you can reach a broader audience and attract new guests while re-engaging your loyal followers. - Wow Your Guests
Ensure your current guests feel extra special today by going above and beyond. Whether it’s leaving a personalized note, offering a small gift (like a local snack or drink), or simply being super responsive to their needs, this creates an emotional connection that increases the likelihood of repeat bookings.
Consider sending a handwritten thank-you note or a thoughtful message via their booking platform: “Thank you for staying with us today! We truly appreciate you choosing to book direct and we’re here for anything you need. Enjoy a complimentary bottle of wine as a token of our appreciation!”
Guests who feel valued are more likely to book with you again directly—and they’ll likely share their positive experience with others, further promoting your brand. - Create a Sense of Urgency
Since Book Direct Day is a limited-time event, it’s important to create a sense of urgency in your messaging. Let guests know that the discounts or perks are only available for today, prompting immediate action.
“Today only: Book Direct and save 25%! Don’t miss out—this exclusive offer ends at midnight tonight. Secure your next stay with us now!”
Urgency not only encourages immediate action but also reinforces that they should book now to take advantage of the special offer before it expires.
If you’re interested in more tips on how to drive more bookings by targeting past guests and other tactics, download our free ebook.
HAPPY BOOK DIRECT DAY! 💜
Start crafting personalized sequences and impactful broadcasts today to enhance guest experiences and boost your vacation home rental property’s success. Send customers directly to your own direct booking site rather than the OTA when crafting these emails.