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SEO for Short-Term Rentals: On-Site, Off-Site, and Technical SEO
Search engine optimization (SEO) is critical for increasing direct bookings and reducing reliance on OTAs. A well-optimized site ranks higher on Google, attracting more potential guests. There are three...
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Email Service Provider for Direct Bookings: Key Features to Consider
Email marketing is one of the most effective tools for driving direct bookings for short-term vacation rentals. In fact, email marketing boasts a staggering return on investment (ROI) of up to 4,200%,...
Facebook Retargeting - How to Retarget Homeowners Visiting Your Management Page Using Meta Ads
How to Retarget Homeowners Visiting Your Management Page Using Meta Ads
What is Facebook Retargeting? Facebook (Meta) retargeting allows you to show ads to people who have already visited your website. If a homeowner lands on your property management page but doesn’t take...
Long-Tail SEO - How to Attract More Direct Bookings with the Right Keywords.
Long-Tail SEO: How to Attract More Direct Bookings with the Right Keywords
What Are Long-Tail Keywords? Long-tail keywords are longer, more specific search phrases that target niche audiences. Unlike broad keywords like “vacation rentals” or “Airbnb”,...
The Billboard Effect – Turning OTAs into direct bookings with CraftedStays.
The Billboard Effect: How to Turn OTAs into Direct Bookings
When potential guests search for a vacation rental, they often start on large Online Travel Agencies (OTAs) like Airbnb or Vrbo. But many don’t book right away. Instead, they do additional research—often...
CraftedStays Collective – Turn Your Community into a Travel Destination.
Announcing CraftedStays Collective: Turn Your Community into a Travel Destination
Most communities with vacation rentals share a common challenge: hosts are scattered across different platforms, and guests struggle to book directly within the community. What if you could bring...
CraftedStays - Book Direct Day 2025.
BOOK DIRECT Day 2025
Book Direct Day, celebrated annually on the first Wednesday of February, is a global movement aimed at encouraging travelers to book directly with property managers, owners, and hosts. The goal is to highlight...
CraftedStays banner emphasizing the importance of updating website copyright information.
Why Updating the Copyright Year on Your Website Matters
Why Updating the Copyright Year on Your Website Matters Your website is often the first impression guests or clients have of your business. Every detail counts—especially the ones that might seem minor,...
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