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Email marketing is a powerful tool for vacation rental owners to engage with guests, building relationships, and boost direct bookings. Understanding the nuances between sequence and broadcast emails can...
In the dynamic realm of vacation home rentals, securing direct bookings is crucial for sustained success. As an independent host who’s pretty much hands on with the social media marketing of your...
Our direct booking site serves more than just converting browsers to bookers. As a host, you may want to advertise your cohosting services or provide your guests with more information about the area. To...
Hospitable and CraftedStays have partnered together to empower hosts to capture more direct bookings and increase revenues. CraftedStays’ mission is to simplify direct bookings – making it easy for all...
![Driving traffic to your direct booking website doesn’t have to feel like a daunting task.
Here’s a simple approach that balances immediate results with long-term growth.
First, start with email marketing.
Reaching out to past guests with personalized offers or special deals is a quick way to bring in bookings from people who already know and love your property.
Next, focus on social media. Platforms like Instagram and Facebook are perfect for sharing beautiful photos and guest testimonials. As you grow your following, you can also run targeted ads to attract travelers specifically looking for stays in your area.
Once your email and social media strategies are rolling, you can shift your focus to SEO. Although it’s a longer-term strategy and takes time to get right, optimizing your site with keywords like “best hotel in [location]” will help drive organic traffic over time.
To boost immediate traffic while your SEO builds, consider Google Ads. Paid ads ensure your website shows up at the top when people are ready to book.
By starting with email marketing and social media, then moving on to SEO and ads, you’ll create a steady flow of traffic that leads to more direct bookings, both now and in the future.](https://craftedstays.co/wp-content/plugins/instagram-feed/img/placeholder.png)