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STR Design Trends for 2025: The Architect’s Guide to Building Guest-First Stays If you treat your STR like a true business, your design decisions need to support growth, guest retention, and premium positioning....

Most hosts focus on getting booked once. Smart hosts build a system that brings guests back. Email marketing—done right—lets you stay top of mind, deliver value, and convert happy guests into loyal, repeat...

In this article, we’re getting hyper-focused on that first commonality: STORY. When you’re speaking to travelers through your direct booking website, it’s prime real estate for story. This is the space...

If you’re marketing your short-term rentals through different channels—social media, email marketing, influencer partnerships—you need to know where your traffic (and bookings) are coming from. Simply...

Understanding UTMs – How to Track Your Marketing Efforts with Precision When you’re running multiple marketing campaigns—like social media ads, email blasts, and influencer promotions—it’s crucial to know...

How to Start Accepting Direct Bookings (Without Leaving Airbnb Yet) Last updated: June 2025 You don’t have to ditch Airbnb to dip your toes into direct bookings. In fact, starting while you’re still on...

For hosts in the short-term rental and vacation rental industry, securing direct bookings is the ultimate goal. Facebook retargeting ads can help you turn casual browsers into paying guests by reconnecting...

Backlinks are a key factor in improving your vacation rental website’s search engine ranking. They signal to Google that your site is credible and authoritative, helping drive more organic traffic and...