How to Retarget Homeowners Visiting Your Management Page Using Meta Ads

What is Facebook Retargeting?

Facebook (Meta) retargeting allows you to show ads to people who have already visited your website. If a homeowner lands on your property management page but doesn’t take action, you can remind them with targeted ads to encourage them to inquire about your services.

How Does Facebook Retargeting Work?

1. A small piece of code, called the Meta Pixel, is added to your website.
2. When a homeowner visits your management page, the pixel tracks their visit.
3. Meta then creates an audience of these visitors.
4. You can run ads specifically targeting these homeowners, encouraging them to reach out.

How to Implement Facebook Retargeting on Your CraftedStays Site

Step 1: Set Up the Meta Pixel

1. Go to Meta Business Suite.
2. Navigate to Events Manager and select Pixels.
3. Click Create a Pixel and follow the instructions.
4. Copy the pixel code and add it to your CraftedStays site under the Custom Scripts section.

Step 2: Create a Custom Audience

1. In Meta Business Suite, go to Audiences.
2. Click Create Audience → Custom Audience.
3. Choose Website Traffic.
4. Select People who visited specific webpages and enter your management page URL.
5. Name your audience and save it.

Step 3: Launch a Retargeting Ad Campaign

1. Go to Ads Manager and click Create Campaign.
2. Choose Lead Generation or Conversions as your goal.
3. In the Audience section, select the custom audience you created.
4. Set your budget and schedule.
5. Design your ad with a strong call to action (e.g., “Partner with Us” or “Let’s Manage Your Home”).
6. Publish your ad.

Take Action Now

If you’re using CraftedStays, adding the Meta Pixel to your site is quick and easy. Retargeting helps you bring back homeowners who showed interest in your management services.

Need help? Sign up for a CraftedStays account or book a call with our team to get started.